BRAND CAMPAIGN
RAISEDONBLACKTOP
Raised on Blacktop needed to capture their collaboration with John Deere at ConExpo — the world's largest construction and heavy equipment expo. We flew to Las Vegas to make it happen. The assignment: shoot compelling, brand-forward content inside one of the most high-energy, high-stakes trade show environments in the world.
48 hours. One city. One shot to capture something iconic on the floor of ConExpo.
We worked closely with the Raised on Blacktop team to craft visuals that felt true to the brand's identity: rugged, aspirational, and rooted in the culture of the trades. Alongside that, the John Deere collaboration called for imagery worthy of one of the most recognized equipment brands on the planet — content that could live across social, digital, and campaign channels with the same confidence the machinery commands in person.
The result
In under 48 hours, We produced a complete suite of content that captured the scale of ConExpo, the authenticity of the Raised on Blacktop brand, and the power of the John Deere partnership. Every frame was built to perform — ready to deploy across every platform.
This was production at full speed, in one of the loudest rooms in the world. We delivered.
Next work
